About Alex.

Photography has never been about freezing a moment in time for me. It’s about preserving the feeling that came with it. Whether it’s the roar of a crowd before kick-off, the silence before a race begins, or the emotion after a career-defining victory, I’m drawn to the moments that tell the story behind the story.

For more than a decade, I’ve travelled the world documenting elite sport, commercial campaigns and unforgettable experiences. Along the way I’ve learnt that the most powerful images aren’t always the obvious ones. They’re the moments people didn’t realise were happening until they saw the photograph. That’s the way I see the world, and it’s the approach I bring to every client, athlete and brand I work with.

My Journey.

That passion for storytelling has taken me around the world, documenting some of the biggest moments in sport while working with international athletes, global brands, governing bodies and leading publications. Over the past decade, my work has taken me to more than 30 countries, giving me the privilege of telling stories across different cultures, sports and communities.

Along the way, I’ve had the privilege of becoming a Fujifilm ambassador, delivering talks and workshops, and working with organisations that share my belief in the power of authentic visual storytelling. Every experience has shaped the way I approach my work today: with curiosity, creativity and a genuine commitment to telling stories that connect people.

Beyond The Camera.

Photography has given me a career beyond anything I imagined, but it’s also shown me the importance of something I didn’t always have when I was starting out: someone who believes in you.

Throughout my career, I’ve become passionate about creating the kind of support, encouragement and representation that I wish had existed when I first picked up a camera. Whether it’s mentoring, delivering workshops, speaking at events or helping create more opportunities for women in sport and sports photography, I want people to know there’s a place for them in this industry.

I know what it feels like to doubt yourself, to question whether you belong and to wonder if your perspective matters. That’s why I care so deeply about helping others discover theirs.

Photography is about giving people a voice and telling stories that deserve to be seen. I believe that shouldn’t stop with the people in front of the camera—it should extend to the people standing behind it too.

If my journey helps someone take that first step with confidence, then that’s a legacy I’m incredibly proud to be part of.